Performance Marketing Specialist

For our marketing team, we are looking for an experienced Performance Marketer with an analytical mindset, and a good understanding of digital advertising technologies. You will be responsible for creating, managing and optimizing B2B Paid Advertising Campaigns and strategies across multiple digital platforms (Search Engines, Social Media Channels).



  • Hands-on management of paid digital advertising activities: develop channel strategies, define targets, set up and optimize campaigns, measure performance, and derive insights  
  • Monitor and optimize the online performance of our websites, plan and optimize landing page testing and reports on KPIs and lead generation activities
  • Strategize, monitor and analyze data from lead nurturing campaigns
  • Build Budget Recommendations and report on important KPIs 
  • Ensure a data led approach to all activity, creating a clear test & learn strategy
  • Follow digital marketing trends and stay up-to-date with new digital marketing tools and practice



  • Experience as a Performance Marketing Specialist, Data Analyst, Digital Marketing Expert or similar role
  • Strong understanding of search engine marketing (SEM) and social media advertising
  • Excellent knowledge of common online marketing tools
  • Strong numerical skills and understanding of all facets of web analytics  (data capture, measurement, reporting and translation into business and/or behavioral insights)
  • Good understanding and experience in creating customer journey and digital marketing funnel metrics
  • Fundamental knowledge in search engine optimization (SEO)



  • Opportunity to work on different brands and aspects of digital marketing
  • Supportive environment to express your ideas and challenging you to be your best
  • An internal culture which stimulates informal relationships and open communication
  • Access to conferences, internal and external training and self-learning systems
  • Opportunity to shape your own role and contribution to the organization
  • Variety of choices for internal events & activities to bond with other colleagues within the organization
  • Rich benefits and financial package


Nemetschek Bulgaria is a leading software company with 20+ years of excellence and 300 professionals on board. Here we create, we laugh, we collaborate. We invest our skills, knowledge, and talent in developing software solutions and services that influence organizations’ everyday life around the world.

We are looking for people with creative minds and enthusiasm to join us in the adventure of developing what’s new, what’s next and what best serves our customers' needs.

We'll be happy to welcome you in our team!

Apply for this position

Please note that we thank all applicants for their interest.
However, only short-listed candidates will be contacted personally and invited for interviews.

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